Tip #4 Know the Product You're Marketing

For most marketers, the creative, planning and budgeting comes easy for an established brand. In many cases, working on a product will require pivoting in new ways by developing a go-to market strategy and especially when developing a marketing strategy that is flexible and scalable based on the needs of the business.

When it comes to marketing an app, one of the biggest factors you'll face are

establishing your value props based on what the product can offer at the time, and anticipating future marketing strategies based on what the product is planning to release in the coming months.

Keep in mind, your marketing daily plan depends on pushing traffic when it makes sense, if a bug is preventing users from having the best in-app experience, it may be up to the marketer to pull back until the problem is fixed. In that same vein, if a product is releasing a new feature with a high projected ROI for engagement or revenue, it's a key feature you'll want to drum up some attention for in order to drive retention.

All of these features and fixes and rely on the north star for every product, which is the release schedule.

Here's a look at that:

An app release schedule refers to the planned timeline for launching updates, new features, and bug fixes for a mobile application. It outlines when each version of the app will be released to users, typically based on development milestones, user feedback, and market trends.

Release Goals and Objectives

These are the reasons behind the release, like adding new features, fixing bugs, or making the app better for users.

Timeline/Milestones

It's a schedule that splits the release into different stages, from planning to launching, with specific deadlines for each part.

Feature Set

This is a list of what's going to be in the app update, like new features or improvements, sorted by what users want and what's important for the app's success.

Resource Allocation

It's about assigning people like developers, designers, and testers to work on the release.

Development Tasks

These are the specific jobs that need doing to make the planned changes happen, such as coding new features or making the app look nicer.

Testing Plan

It's a plan to check the app works well on different devices and situations, making sure it's bug-free and easy to use.

Quality Assurance (QA) Process

This is all about making sure the app is high quality and stable, by tracking and fixing any problems found during testing.

Beta Testing

Before the big launch, a version of the app goes to a smaller group of testers to get feedback and fix any issues.

App Store Submission

This is the process of getting the app ready and sending it to places like the Apple App Store or Google Play Store.

Communication Plan

It's a plan to keep everyone in the loop about how the release is going, including team members, stakeholders, and users.

Deployment Plan

This is how the app gets released to the public, with strategies for managing the launch and handling any hiccups.

Post-Release Support

After the release, there's a plan to keep an eye on things, listen to user feedback, and fix any problems that come up.

Defining your world of app can be an exciting journey as long as you take all the right steps! Keep reading the Appify your Success: App Marketing series for more tips & tricks!

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