Tip #3 Organic Channel Promotion for Mobile App

If you’re new to marketing an app, don’t underestimate the power of your organic channels when you are developing your go-to market strategy. Utilizing key placements on site, banners in email sends for reminders or triggers and creating a full social media content strategy to introduce your app as part of your brand can be the game-changer you’re searching for.

Onsite, consider placements like a specific page to market your app, an interstitial on mobile web or desktop web to encourage and install based on a key value proposition. After an order is complete, customers are also highly likely to base their repeat purchase experience on their post-purchase experience. Oftentimes the peace of mind to track their order at any time within the app is a game changer for purchase number 2 and so on.

Studies have suggested that a significant portion of app downloads originate from mobile websites. Some estimates indicate that around 25-40% of app installations can be attributed to users initially discovering the app. on a mobile website before proceeding to download it.

Email channel offers you a direct line to new, repeat, reactivated and let’s not forget loyal customers. It also serves as a precursor to your best and most valuable channel for communications, which is push notifications. Drive the pain point solver and app install by messaging your customers in steps in the order process like product page view, add to list, checkout and so on to install your app to be notified first when a price drops or an order is on the way. Clear calls-to-action are key to prompt recipients to hit that "Install" button. Plus, analyzing metrics like open rates and click-through rates ensures continuous improvement.

Email to install conversion rates range from 2% to 10%, meaning potential for 2 to 10 installs per 100 emails sent. However, success hinges on crafting captivating content, mobile-friendly designs, and targeted segmentation.

Social Media can be critical to make the right impression. Oftentimes, mobile first also means new customers and returning customers will keep tabs on your social media presence. This is your brand story and opportunity to introduce an app as a crucial tool for the best customer experience. Unlock the stats: a staggering 90% of social media buffs prefer swiping through their feeds on their phones over logging in from their computers. This trend has been steadily increasing with the widespread adoption of smartphones and the convenience they offer for accessing social media platforms on the go, which makes social media an essential place to promote app as a pillar of your brand.

On average, individuals aged 25-40 tend to have approximately 30 to 40 apps installed on their smartphones.

Keep reading for more on your mobile app marketing strategy!